What Format Should I Upload To Youtube
There are over ii billion YouTube users with more than 122 meg daily active users. Rubber to say, if there's a time to beginning building or optimizing your YouTube presence for more engagement and viewership—it's today.
Only the most pressing question for new and existing creators alike is—what's the all-time video format for YouTube. And that'south exactly what we're going to explore in this article, with other of import things like how you can convert i format to another to make your videos a platform-fit and tips to optimize your video amend for the search engines.
Table of Contents
- What is the best video format for YouTube?
- What's the best video file size for YouTube?
- How to convert your video to a format accepted past YouTube
- How to upload a video to YouTube
- How to load a custom thumbnail
- How to optimize your video for search engines
What is the All-time Video Format for YouTube?
MP4 is the best video format for YouTube, with a standard attribute ratio of sixteen:9, H.264 video codec, and AAC-LC audio codec.
To display the best quality videos and provide the all-time viewing experience to your audience, YouTube besides recommends using original videos with high or HD resolution.
While MP4 works best for YouTube, in that location are other formats you can use too. While all of these are accepted by YouTube, well-nigh are containers or codecs which compose the video file.
- MP4: MPEG-four Office xiv, ordinarily known as MP4, is i of the nigh widely accepted container formats for portable devices and streaming formats for the internet. While it's commonly used to store video, yous tin also save subtitles and nevertheless images.
- MOV: A video format developed by Apple tree, MOV tin can hold multiple types of videos and multimedia files. Information technology works all-time in Windows, Apple products, and their video players like Quicktime.
- MPEG4: Developed by the Moving Picture show Experts Group (MPEG), this format is mainly used to store compressed video and sound files, designed for low bandwidth encoding. If y'all desire to upload encoding settings on YouTube, MPEG4 should be your get-to choice.
- AVI: Audio Video Interleave (AVI) was adult by Microsoft as a multimedia container. It'due south by and large used to salve files with synchronous digital sound and video playback.
- WMV: Windows Media Video (WMV) file is a serial of video codecs and compressed video container formats for Microsoft. It's generally used to sell video content online or through portable video containers like DVDs.
- MPEG PS: The Plan Stream, commonly called MPEG PS, is mainly used for multiplexing digital, audio and video files. This format is often the best fit for DVDs and HD DVDs.
- FLV: Flash Video is used to distribute video content over the internet using Adobe Player from version six to the latest one. Information technology'south used to store and deliver synchronous audio and video files.
- 3GPP: 3rd Generation Partnership Project is a multimedia file used to store and share video and sound on 3G mobile phones.
- WebM: Primarily intended as a royalty-costless culling for HTML5 video and audio elements, WebM is an audiovisual media format today. It contains compressed audio and video files.
- DNxHR: Digital Nonlinear Extensible High Resolution (DNxHR) is a UHD Boob tube post-production codec that cannot be reversed. It's fit for use on devices and platforms with over 1080p screen resolution.
- ProRes: ProRes, developed by Apple, is a high-quality, lossy video pinch format. It'south generally used in the mail-production phase of videos with resolution upto 8K similar commercials, features and streaming.
- CineForm: GoPro-acquired, CineForm is an open source video codec used to edit high-resolution videos with fiddling to no departure in quality fifty-fifty after multiple codecs.
- HEVC (h265): High Efficiency Video Coding (HEVC) is a video compression standard that supports resolution upto 8192×4320. Information technology'south ane of the most widely used video coding formats later on the Advanced Video Coding (AVC).
What's the Best Video File Size for YouTube?
YouTube allows you to upload videos in many different file sizes, but your best bet would be to go with the platform'southward recommended setting for uploading the highest quality videos:
- 2160p (4K video quality)
- 3840p ten 2160p
Some other of import guidelines to consider:
- 128GB is the maximum file size on YouTube
- 120 hours is the maximum video length
Apart from what YouTube recommends, in that location are other files accepted past the platform too.
Here'southward what you can follow to ensure the all-time upload quality for your videos while complying with YouTube's guidelines to avoid issues like cropping:
While YouTube accepts videos with all these file sizes, using the larger resolution and dimension is always the most preferable.
You must be wondering — if YouTube accepts a range of video file formats, why should you pay attention and optimize your video for the all-time format? Permit's break this down chop-chop:
- To ensure an splendid viewing feel for your audience on YouTube (a video-just platform)—ensuring your videos comply with the platform's all-time upload settings would be benign.
- Each file format is candy differently on YouTube which might impact video quality and thus the playback. And so, using the recommended settings with high resolution, yous can avoid this issue and ensure a good experience.
- Some video formats on YouTube process the right way but display a larger file size on upload, which ruins the sharing experience on social media.
Now that dimension guidelines are sorted, allow'due south see how you tin can catechumen your video into a format accepted by YouTube to optimize your content for the platform.
How to Convert your Video to a Format Accepted by YouTube
If you don't have a video in the accepted YouTube video format (.mp4, .mpv, .mpeg, .wmv, .avi, .mpegps, .flv, 3GPP or webM), y'all will meet an error which says, "invalid video format."
To avoid this, and upload the video in a format recommended by YouTube, here'due south how you can catechumen your video in whatever format into an MP4.
- Open Cloud Convert , a costless online file format converter that supports over 200+ formats.
- Cull your electric current video format from the list.
- Upload your file in the "Select file" option.
- Customize video and audio settings as per your preference.
And voila—your video is now converted into Mp4, ready to upload on YouTube.
How to Upload a Video to YouTube
In one case you have the video in Mp4, the YouTube recommended file format; you can move along and upload information technology on YouTube. Follow this step-by-stride procedure:
- Log in to your YouTube account and open up YouTube Creator Studio.
- Click on "Create" next to your profile icon, and choose "Upload video."
- Click on "Select files to upload" or drag-and-drop your video from files.
- Add the title, description and thumbnail to enhance your video further. These are essential aspects of the video, so ensure it communicates what your video is almost clearly.
- Add together subtitles , end screens, and cards to optimize your video for the YouTube search engine and invite clicks to other related videos or off-platform blogs.
- Conform your visibility settings to the public, and schedule the video or post information technology right abroad.
And at that place you go—y'all've successfully uploaded your video on YouTube.
How to Load a Custom Thumbnail
YouTube allows you to select a thumbnail from the video itself. But the all-time style to grab eyes and invite more viewers to your video is past having an attention-grabbing custom thumbnail. To display a crisp and clear image, use a thumbnail epitome with a resolution of 1280p x 720p.
As per YouTube Creator Academy, over 90% of the best-performing YouTube videos have custom thumbnails.
Yous can brand your thumbnail with colors, designs, typography and visual elements. If you don't have much technical know-how, you can make it on Canva with ready-fabricated templates.
However, having a custom thumbnail is ever meliorate, so here's how you can upload it to your videos.
- Open your YouTube channel, and click on "Customize channel."
- Click on "Settings" in the bottom left corner.
- Navigate and click on "Channel."
- Click on "Feature eligibility" and so the phone verification option. This will ship a lawmaking to your mobile device, which, when you enter, your account will get verified, allowing you to upload custom thumbnails.
- Side by side, go to your channel content and click the pen or edit push button for the video yous want to upload the custom thumbnail.
- In the thumbnail section, you'll get an option to upload your thumbnail file.
With this, you have successfully added a custom thumbnail that'll raise your video and drive more than clicks. Now, let'southward encounter how nosotros can boost your video'due south presence on YouTube, so information technology ranks well when your audience searches for relevant keywords.
How to Optimize Your Video for Search Engines
Imagine spending all that time brainstorming ideas, creating the video, editing it, and publishing it on YouTube, only for it to be inappreciably discovered past your audience. If you desire to push your video on the platform and ensure it doesn't get lost in a pool of like videos—yous need to optimize it for the search engine.
Before we discuss how you tin can raise the visibility of your videos, so it gets discovered by the right people, let'south talk a chip about what VEED achieved post-obit the exact aforementioned strategies.
VEED launched its YouTube channel in March 2020, and in less than a twelvemonth and a one-half, here's what our stats look like:
- YouTube generates over 40,000 new users for united states every calendar month.
- We accept gone from 0 to 25,000 subscribers.
- eight% of our site traffic comes from YouTube.
- We accept generated nearly 200 (and growing) conversions from YouTube.
- A single video of ours has led to over 150 paid conversions.
- The channel gets over one-half a million views every month.
Now, if these stats sound interesting for yous and you have a similar (or better) vision for your YouTube channel, follow these tips to optimize your video for the search engine and go more visibility:
Create and Upload an SRT Subtitle File to Your Video
A SubRip Subtitle (SRT) file is a evidently text file used to add together subtitles to your videos. It's uniform with near social platforms, mostly YouTube and allows y'all to brand your videos more inclusive for those who are deaf, hard of hearing or want to swallow content with their sound off.
Apart from this, they significantly assist with YouTube SEO and getting more than engagement on your videos. Unless you already have subtitles as part of your video file, you tin apply an SRT file to download and upload subtitles to your YouTube videos.
All our most successful videos accept 1 thing in common—they accept a closed explanation file that helps both YouTube and Google understand our content. This increases our chances of double-dipping by ranking on not one but both search engines.
So, if you want to get such results for your channel—you lot can easily create an SRT file through VEED. Y'all tin directly upload the video to the VEED editor or insert the YouTube URL of the chosen video, and it will automatically generate subtitles.
You tin then download and externally upload it on YouTube so your audience tin can relish the video with the subtitles. This volition heighten their viewing feel further and increment your chances of ranking higher on the search engine.
Front end Load Your Video Title with Your Main Keywords
The title of your video is non just of import to communicate what the video is near and invite users to sentinel information technology.
It significantly contributes towards SEO equally well. Since information technology'south the first thing your audience sees on the results page, information technology needs to be articulate and concise, which will often determine if they will click on your video or non.
Good thing you tin can optimize your title for better ranking and searchability.
To begin with, your title should be more than five words long, and so you can add together your main keywords before on in the championship to avoid keyword stuffing. This is also important considering YouTube places more weight on this, and you tin can catch the viewer's attention with the important words first.
If yous search for "YouTube SEO," yous'll notice the top-ranking videos have placed the keyword in the first one-half of the title.
While including the keyword at the beginning of your title, ensure information technology fits naturally to tell the viewer what they're about to see in the video. Lastly, ensure your title is under 60 characters; otherwise, it might get cut off on the results page.
Use The Right Tags to Help YouTube Categorize and Distribute Your Content
The best way to communicate the content and context of your video to YouTube is through descriptive tags. These targeted tags are great not merely for ranking for keywords, but besides for showing upwards in the suggested videos side panel for related keywords. Information technology gives you wider coverage, and the potential to rank for multiple keywords, thus offer your videos more visibility.
Equally a full general rule of thumb—include enough tags to help YouTube categorize and understand your content but avoid stuffing them. This mode, the platform understands how to sort your video with other related videos without looking at it every bit spammy.
Nosotros follow the TAB formula for adding tags to our keywords:
Target: Include the target keyword(s) first as YouTube volition give priority to it.
Alternative: Add any relevant variations of the target keyword (about 2-iii). To find these, type in your main keyword and look at the suggested ones to pick alternatives that relate to your video.
Wide: Towards the end, include broad terms that connect back to the topic of the video, our industry, who our target audience is or topics of other like videos nosotros've created.
For case, for one of our top videos on "How to add together subtitles to a video," here are some of our tags following the TAB formula:
T - how to subtitle a video automatically
A - auto subtitle tool
B - video editing, video content creators, video marketing
Write a Strong Description with Trackable Links
Your YouTube video description holds immense value. It conveys the context of your video to Google and YouTube—the ameliorate they understand it, the higher your chances of ranking well. Non only this, only it also impacts your chances of showing upwards in the related or suggested sidebar for related videos.
Apart from this, descriptions are swell to provide your viewers with farther clarity on your video. Yous tin explicate some parts of your video, and even add links to related blog posts, social media posts, products or whatever relevant page on your site.
Here are some things you can include in your video description:
- Mention the target keyword(southward) in the showtime 150 characters. This will be the text preview you lot see on the YouTube search results page under the title.
- Add timestamps and plug in relevant keywords to make it easy for your audition to navigate and jump to different chapters in your video. This is great to optimize your video for people who don't desire to scout the unabridged video, and quickly watch what they came looking for.
- Add trackable UTM links to any relevant content on your website. This volition allow y'all to measure the success of your link insertion and what results it helped yous reach.
- Link to your relevant videos and playlists to encourage viewer retentivity and channel lookout man fourth dimension.
- Towards the terminate of the clarification, add together a short blurb about you lot/your business organization and what you do.
- Use a Loftier Contrast Thumbnail Design
Concenter more than viewers to your video with well-designed thumbnails with loftier-contrast colors and a sweet balance of visuals and typography. Since thumbnails are amidst the get-go things your audience sees on the search results page, it builds apprehension and represents what they tin can expect from your video.
Before you lot offset creating your thumbnail, search for the topic you're trying to rank for and look at the design of the content thumbnails. Take note of how you tin style your video thumbnail to stand up out from the crowd, so viewers selection you lot among a pool of similar videos.
For case, when you're in a grocery store with aisles full of similar products, what's the outset thing you consider while making your pick? It will oft be unique packaging because commencement impressions thing and significantly influence decision-making.
Similarly, thumbnails assistance viewers decide which video they should watch among multiple results on the search page, and so it needs to stand up out.
To do this, you can apply high contrast colors like pinkish, green, blue, yellow, royal, and their shades to grab your viewer'due south attention. Avoid using colors like cherry-red or white, which are similar to the YouTube interface—rather design for disruption, so yours is the first thumbnail they come across when the results page loads in.
Here are some other things to keep in mind:
- Avoid overcrowding your thumbnail with excess visual elements or ambivalent colors.
- Make your thumbnail to build think value, so viewers empathize it's you when they see more of your videos in suggestions.
- Add a catchy title to your thumbnail, and align visual elements to relay context.
- Avoid clickbait and over-sensational thumbnails. Rather focus on ensuring your thumbnails deliver the promise and grab the viewer's eye without making it seem off.
Apart from these v strategies to optimize your videos for the search engine, you lot can as well piece of work on other aspects like adding relevant YouTube end screens and cards to hook your audience to your content.
Creating and maintaining a YouTube aqueduct is non but virtually shooting and uploading content. Information technology has a lot to practice with ensuring your videos marshal with the platform's recommended settings, like the Mp4 video format and file size.
Once y'all've got the basics covered and are set to share your videos with the world, y'all can optimize them for the search engine using our channel-inspired strategies and push your videos to the peak for enhanced viewership and visibility.Stuck with a video in some other format? Y'all can always come dorsum to this guide again and encounter how yous tin comply with YouTube guidelines, convert information technology into Mp4, and brand it rank-ready for the search engine.
Source: https://www.veed.io/learn/best-youtube-video-format
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